Privacy Policy

Last updated: September 8, 2026

1. Who We Are

UPSEN is the machinery brand of Henan Fangda Industrial Corporation Ltd. (hereinafter "we", "us", or "our"), located at NO.82 Road Huanghe, Zhengzhou, China. We manufacture and export mobile crushing, shredding, screening and conveying equipment. You can contact us at 15333827088@163.com or call +86 15333827088.

2. What This Policy Covers

This Privacy Policy explains how www.upsen.cn (the "Website") collects, uses, stores and protects personal data when you visit our Website, request a quote, send an inquiry, or otherwise interact with us. It also describes your rights under the EU General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA/CPRA), where applicable.

3. Data We Collect

  • Information you provide voluntarily - such as your name, company, email address, phone number, WhatsApp number, country and message, when you submit an inquiry form or contact us directly.
  • Information collected automatically - such as IP address, browser type, device type, operating system, pages visited, referral source, date/time of visit, and approximate location, collected through cookies and similar technologies.
  • Advertising and measurement data - we use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. This may include the actions you take on our Website after clicking a Meta advertisement.

4. Cookies and Meta Pixel

Cookies. Our Website uses cookies to improve your browsing experience, remember your preferences, and analyse site traffic. You may accept or decline cookies using the banner shown on our Website. Declining cookies does not prevent you from browsing the Website, but some functions may not work fully.

Meta Pixel. With your consent, we load the Meta Pixel (provided by Meta Platforms, Inc.) on our Website. The pixel allows us to measure, optimise and build audiences for our advertising campaigns, and to serve you more relevant ads on Facebook and Instagram. When the pixel is active, Meta may collect information about your activity on our Website and combine it with information you have provided to Meta, subject to Meta's own privacy policy at https://www.facebook.com/privacy/policy.

Our legal basis. We process cookies and pixel data on the basis of your consent (Art. 6(1)(a) GDPR). You may withdraw consent at any time by declining the cookie banner or blocking cookies in your browser settings. Data processed for our legitimate interest of securing and improving the Website is based on Art. 6(1)(f) GDPR.

5. How We Use Your Data

  • To respond to your inquiries and provide quotations for our machinery;
  • To communicate with you by email, phone or WhatsApp regarding products, specifications and services;
  • To measure, optimise and report on our advertising campaigns;
  • To improve our Website, products and customer service;
  • To comply with legal obligations and protect our legal rights.

6. Legal Bases for Processing (GDPR)

We process personal data under the following legal bases: (a) your consent, where you have given it (e.g. cookies and Meta Pixel); (b) performance of a contract or pre-contractual steps taken at your request (e.g. answering your quotation request); (c) our legitimate interests (e.g. improving our Website and securing our systems), always balanced against your rights; and (d) compliance with legal obligations.

7. Who We Share Data With

We do not sell your personal data. We share data only with service providers who help us operate the Website and business, including Meta Platforms (advertising and analytics), website hosting providers, and email/communication services. These providers are bound by appropriate data processing agreements and may process data only on our documented instructions. Where data is transferred outside the EEA/UK, we rely on standard contractual clauses or other adequacy safeguards.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, typically for the duration of our business relationship plus the periods required by applicable law (e.g. tax and accounting retention obligations). Inquiry records are kept for a maximum of 5 years after the last contact, after which they are deleted or anonymised.

9. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you;
  • Request correction of inaccurate or incomplete data;
  • Request deletion of your data ("right to be forgotten");
  • Object to or restrict certain processing, including direct marketing;
  • Data portability, where technically feasible;
  • Withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal;
  • Lodge a complaint with your local supervisory authority (EEA/UK) or, in California, with the California Privacy Protection Agency.

California residents may also exercise the right to know, delete, correct, and opt-out of "sharing" of personal information under the CCPA/CPRA. We do not sell personal information. To exercise any right, contact us at 15333827088@163.com. We will respond within the period required by applicable law (generally 30 days, or as required for CCPA requests). We may need to verify your identity before processing your request.

10. Children's Privacy

Our Website and products are directed to business customers and are not intended for children under 16. We do not knowingly collect personal data from children.

11. Third-Party Links

Our Website may contain links to third-party websites (e.g. YouTube, Facebook, Instagram, WhatsApp). This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.

12. Security

We apply appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction, including HTTPS encryption on our Website and restricted access to personal data on our systems.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates the latest revision. Material changes will be announced on this page. Continued use of the Website after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

For any questions about this Privacy Policy or to exercise your data protection rights, please contact:

Henan Fangda Industrial Corporation Ltd.
NO.82 Road Huanghe, Zhengzhou, China
Website: www.upsen.cn
Email: 15333827088@163.com
Phone/WhatsApp: +86 15333827088